My name is Will, and I founded Amplify Nutrition to transform my long-standing passion for performance-focused nutrition into a platform dedicated to helping others optimize their health, performance, and long-term potential.
For more than a decade, I have studied nutrition extensively—researching the scientific literature, analyzing data, and exploring what truly defines optimal nutrition. Throughout this journey, I’ve developed a deep understanding that nutrition is highly individualized. Each person’s needs are shaped by their unique genetics, lifestyle, physiology, and performance goals.
This perspective underpins my approach at Amplify Nutrition: delivering evidence-informed, personalized strategies designed to help individuals perform at their best and unlock their full potential.
To ensure I deliver the highest standard of guidance as a performance nutritionist, I have invested extensively in my professional development through leading industry education and certifications.
My training includes the following qualifications and specialized courses:
Through these programs, I have developed a strong foundation in evidence-based nutrition, performance optimization, and practical coaching strategies that can be applied to real-world client outcomes. This ongoing education allows me to provide clients with evidence-based strategies tailored to improving performance, body composition, and long-term health.








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